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Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Vendor Code_V0636 is used to being onThere is a costly misconception in business today that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The